Communicating Key Shifts
Use these guidelines and examples to communicate decisions in uncertain circumstances.
One of the biggest challenges in communications is navigating uncertainty. Sometimes you have incomplete information or know that a situation may quickly change; other times you must share information that you expect will be unpopular. This document provides high-level guidance for crafting communications when some things are still unknown.
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About TNTP
TNTP is the nation’s leading research, policy, and consulting organization dedicated to transforming America’s public education system, so that every generation thrives.
Today, we work side-by-side with educators, system leaders, and communities across 39 states and over 6,000 districts nationwide to reach ambitious goals for student success.
Yet the possibilities we imagine push far beyond the walls of school and the education field alone. We are catalyzing a movement across sectors to create multiple pathways for young people to achieve academic, economic, and social mobility.