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Inform: Personalized Attendance Outreach System

When students miss school, they fall behind.
Inform brings them back.

TNTP’s Inform uses data and behavioral science to send the right message to the right family at the right time—helping schools improve attendance with almost no extra lift.

Bring Inform to Your District
Inform: Personalized Attendance Outreach System

Why Attendance Matters

Chronic absenteeism has reached crisis levels nationwide, affecting millions of students and communities. Its consequences are immediate and long-term:

How Absences Hold Students Back

Children who miss school are less likely to read on grade level, graduate, or pursue college.

Lifelong Consequences

Later in life, attendance links directly to health, income, and opportunity.

Financial Impact on Districts

In states like Texas and California, poor attendance can mean millions in lost district funding each year.

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Why Inform Works

Gentle Nudges. Measurable Impact.

Inform empowers schools to turn the tide with clear, personalized messages for families — each one matched to a student’s attendance and paired with real steps and support to help them show up.

Inform comes together in 3 easy steps:

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1. Strategic Data Analysis

TNTP analyzes attendance data to identify the best times during the school year — typically 4–6 rounds — to send targeted, family-facing communications that make an impact.

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2. Message Crafting

We partner with districts to create clear, motivating messages that spark real conversations between families and schools — and help reverse downward attendance trends.

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3. Seamless Delivery

We batch process and translate all letters, then return them to districts ready for distribution — making outreach easy, consistent, and effective.

Why Districts Choose Inform

Low lift, high return

We handle the data analysis, message design, translations, and delivery prep. Districts simply manage distribution.

Financially smart

In states where funding is tied to attendance, even small gains can mean millions in recovered resources—while students benefit from stronger outcomes.

Evidence-based

Every message is grounded in behavioral science and tested strategies that nudge families toward positive attendance habits.

Affordable

For most medium to large districts, a full year of family-facing attendance messaging runs around $25K—often paying for itself many times over in recovered resources. Costs are lower for smaller districts—talk with us to learn more.
+3 percentage point gain in average daily attendance

Real Results
for Your Students

In a Northern California district facing nearly $2 million in annual funding losses, Inform helped drive measurable change in just one year: 

  • Attendance increased at every school—up to 7 percentage points
  • Nearly $500,000 in recovered funding district-wide 
  • 4-point gains in ELA and Math proficiency, reaching a five-year high 
Education consultant with student

Students gather around their Arizona teacher in celebration.

About TNTP

TNTP is the nation’s leading research, policy, and consulting organization dedicated to transforming America’s public education system, so that every generation thrives.

Today, we work side-by-side with educators, system leaders, and communities across the United States in thousands of districts to reach ambitious goals for student success.

Learn More About TNTP